A qualidade do design em anúncios é essencial para que consumidores sejam atraídos e tenham interesse em conhecer detalhes do que está sendo apresentado.
Mas afinal de contas, o que significa design?
A definição para essa palavra é muito ampla, mas no mundo do marketing digital, ela está relacionada com a comunicação visual, ou seja, trata de adequar as imagens, fotos, símbolos, logos, textos e trabalhar a aparência desses conteúdos em:
- sites,
- blogs,
- redes sociais,
- e-mail marketing,
- anúncios.
Segundo uma pesquisa da Ethos3, realizada em 2016, 90% das informações assimiladas pelo cérebro são visuais. Por isso, a importância de trabalhar com qualidade o design em anúncios.
Neste post, abordamos o impacto de um bom trabalho visual, e como criar bons conteúdos que explorem as imagens em campanhas de marketing. Continue lendo e saiba mais sobre o assunto!
Qual o impacto do design em anúncios?
O design em anúncios precisa ter qualidade, com um visual atraente e que remete ao visitante à realização daquilo que procura.
Portanto, precisa estar de acordo com o seu segmento, sendo necessário:
- valorizar a identidade visual da sua empresa,
- direcionar a mensagem ao seu público-alvo,
- definir como e qual conteúdo será utilizado.
O marketing digital possibilita que, rapidamente, consiga-se obter resultados estatísticos a respeito das publicações, ou seja, a mensuração dos números de acessos, visitantes e conversões são instantâneos.
Essas informações possibilitam que ajustes sejam realizados nos anúncios, buscando o melhor e aquilo que mais agrada ao consumidor. Consequentemente, melhorando os resultados das vendas e faturamento.
Como criar um design para anúncios eficiente?
Para que seu anúncio tenha sucesso e consiga alcançar os objetivos, são necessários alguns cuidados, dos quais destacamos:
Otimize o texto da imagem
O texto do seu anúncio deve ser pessoal, ou seja, tratar o seu cliente como um conhecido e simplificar a mensagem.
Lembre-se, o olhar do visitante sobre o anúncio é em alta velocidade, portanto use poucas palavras e dê preferência para as de fácil entendimento.
Textos em caixa alta e exageros, com pontos de exclamações, não são bem vistos pelas plataformas. Muito cuidado com a ortografia e no uso das palavras, pois erros gramaticais desvalorizam o seu trabalho.
Utilize boas imagens
O design, em anúncios que possuem apenas uma única imagem, deve utilizar aquelas em alta resolução.
Para os anúncios em carrossel, o interessante é utilizar imagens quadradas com 1080 x 1080 px.
Outro ponto importante, e que, em regra geral, apresenta melhores resultados, é a utilização de fotos onde o seu produto está sendo utilizado por alguém, não apenas a imagem da mercadoria.
Vale lembrar que os testes são sempre necessários para avaliar se esse é o caso do seu público e seu mercado.
Foque no minimalismo
Usar a criatividade e focar no minimalismo é uma excelente opção para design em anúncios.
Com pouco texto ou sem ele, a imagem “fala” por si e conduz o visitante ao próximo passo, na estratégia de marketing da empresa.
Considere que as imagens impactam mais do que os textos e que, no Brasil, a maior parte da população acessa a internet através do celular, o que as reduz bastante na tela.
Como se observa, são vários os detalhes que envolvem o design em anúncios. No entanto, todo esse trabalho é o responsável pelo sucesso de grandes campanhas, oportunizando resultados surpreendentes.
Sua empresa também pode se beneficiar dessas possibilidades, mas precisa contar com especialistas no assunto, que tenham capacidade de atender às exigências das plataformas e conheçam os melhores formatos para otimizar os resultados.
Se você ainda possui dúvidas a respeito, contate a witu.digital. Uma empresa especializada na área e que pode contribuir para que o seu negócio decole!
Qual é a importância do design em anúncios? – witu.digital
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