Uma página eletrônica tem como função trazer mais visibilidade para a empresa e garantir um maior alcance de público, mas, para isso, é preciso investir na estrutura de um site!
Um levantamento realizado em parceria entre a We Are Social e a Hootsuite e divulgado pela Pag Brasil, constatou que o Brasil conta com mais de 149 milhões de pessoas conectadas à internet.
Outro estudo organizado pelo NZN Intelligence e divulgado no E-commerce Brasil, aponta que 74% dos consumidores que têm acesso à internet preferem comprar online e 81% deles realizam pesquisas em sites antes de se decidir.
Agora que já descobrimos o potencial de mercado existente, saiba como melhorar a estrutura de um site lendo nosso post!
Como escolher a estrutura de um site?
Primeiro é preciso definir qual o objetivo e função do site para a empresa e uma espiada na página do seu concorrente pode ser o início para essa conclusão.
Um site pode ter a função de ser:
- o canal de comunicação entre a instituição e o público,
- uma página de apresentação da empresa e seus produtos,
- uma loja virtual.
Para escolher a melhor estrutura de um site você deve:
Reunir-se com os colaboradores e desenvolvedores do site
Reúna-se com seus colaboradores e os desenvolvedores e selecione as melhores ideias para a elaboração do site.
Em conjunto podem ser definidos objetivos e conteúdos. Inclusive o site pode ajudar a otimizar todo o trabalho da equipe.
O time de desenvolvedores é essencial para elaborar um site responsivo e com visual moderno e funcional.
Definição de páginas
Não existe uma regra para a definição de páginas ao se definir a estrutura de um site.
Elas devem ser elaboradas de acordo com os objetivos, função do site e necessidades da empresa.
De modo geral um site possui:
Página inicial
A home page é a porta de entrada do seu site! Se não for bem desenvolvida a visita não acontecerá por completo, logo o seu papel é o de atrair e manter os visitantes.
Crie uma página sem distrações, clara, limpa e direcionada para aquilo que se propõe.
Página da empresa
Essa página é importante, pois possibilita ao usuário conhecer mais sobre a sua empresa.
Alguns sites trazem fotos e um pequeno histórico sobre a origem e os serviços desenvolvidos pela companhia.
Loja virtual
Boa parte dos sites trazem uma página que leva os usuários a conhecer seus produtos ou serviços e possibilita a compra dos mesmos de forma online, conhecida como loja virtual.
Se você quer melhorar a estrutura do seu site não basta apenas criar uma página mostrando produtos e preços. Ela precisa:
- ter um visual atrativo, claro e informativo,
- garantir segurança ao visitante,
- mostrar os benefícios que ele terá ao comprar o produto,
- apresentar fácil operacionalidade.
Página de contato
Oferecer uma possibilidade para que interessados entrem em contato e possam tirar dúvidas que o site não possibilitou é fundamental.
De acordo com a disponibilidade da empresa esse contato pode ser através de uma rede social, telefone ou e-mail.
Blog
Determinar um espaço dentro do site para manter um blog significa investir a médio e longo prazo de forma prática, eficiente e com poucos recursos.
Um blog vai contribuir para:
- o crescimento da marca dentro do segmento de atuação,
- maior fluxo de visitantes para o site,
- mais possibilidades de links para os produtos,
- melhoria de relacionamento com os usuários,
- melhor ranqueamento da página,
- maior conversão de visitantes em clientes.
Agora que você sabe como melhorar a estrutura de um site, conte com uma empresa especializada em marketing digital para desenvolvê-lo. Consulte a witu.digital!
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