Empresas do mundo inteiro usam os canais digitais para educar, atender e se relacionar com seus consumidores.
Isso acontece, pois, clientes e seguidores costumam acompanhar suas marcas favoritas no ambiente digital quer seja para comprar, se informar ou manter um relacionamento.
Mas, infelizmente muitas empresas ainda não conseguem aproveitar todas as oportunidades que as mídias sociais promovem.
Hoje no Brasil, existem mais de 134 milhões de pessoas conectadas ativamente à internet e a maioria delas mais do que nunca se utiliza dos mais variados recursos digitais para encontrarem e comprarem produtos.
Quer saber como sua empresa pode marcar presença nesses canais? Continue lendo nosso post!
4 passos para entrar nos canais digitais
Cada um dos canais digitais possibilita diferentes oportunidades para que uma empresa consiga apresentar-se e promover o seu produto ou serviço.
No entanto, cada um deles tem o seu público e os conteúdos devem ser focados no perfil desejado.
Dois dados de um estudo realizado em 2019 pela Sprout Social merecem destaque.
- 67% dos seguidores de uma marca dizem que têm maior probabilidade de vir comprar dela,
- 53% dos seguidores acompanham a marca, mas não compram dela.
Partindo do primeiro dado, quando se consegue marcar presença e engajar o público as chances de vendas aumentam e analisando o segundo nota-se que ainda existem muitas oportunidades de vendas sendo desperdiçadas.
Para aproveitar essas chances sua empresa precisa:
Organização
O primeiro passo chama-se organização, ou poderia também receber o nome de planejamento.
Essa é a hora de definir como tudo será feito e para isso é preciso compreender que os consumidores usam os canais digitais para:
- saberem das novidades,
- tirarem suas dúvidas,
- entrarem em contato,
- deixarem comentários,
- avaliarem,
- compararem marcas,
- realizarem compras.
Nesse sentido a organização vai facilitar todo o processo e promover otimização do tempo porque vai prever:
- estratégias das postagens,
- linguagem dos conteúdos,
- periodicidade das postagens,
- quem será o responsável pela elaboração dos posts,
- quem lerá, analisará e responderá às avaliações e comentários postados,
- quem será o responsável em responder às interações,
- de qual forma serão os contatos.
Todo o planejamento possibilita uma previsibilidade, o que possibilita não comprometer e nem prejudicar outras atividades da empresa.
Identificação dos canais relevantes
Como as estratégias e os conteúdos devem ser focados no perfil do público de cada ferramenta o correto é identificar quais são os canais digitais ideais para a sua marca.
Os principais deles são:
O Facebook continua sendo uma das redes sociais mais utilizada no mundo, com uma audiência de 1,6 bilhões de usuários diários ativos.
O portal Website Hosting Rating revela números importantes sobre essa plataforma:
- 87.1% dos profissionais de marketing dos Estados Unidos utilizam a rede em suas campanhas,
- 44% dos usuários do Facebook afirmam que seus comportamentos de compras são influenciados pela rede,
- existem 80 milhões de páginas de negócios nesse canal,
- 90 milhões de pequenas empresas usam a plataforma para marketing.
Ele permite a postagem de textos, vídeos, fotos e campanhas patrocinadas que dão maior destaque às publicações e possibilita maiores chances de alcançar o objetivo desejado.
O Instagram é o preferido do público que adora imagem e a rede social já passou a marca de um bilhão de usuários ativos.
Trata-se de um público bastante engajado e é um dos principais canais digitais para criar relacionamento com o cliente.
O conteúdo é focado no visual permitindo criar stories que possibilitam postar imagens ou vídeos curtos de até 15 segundos e que são eliminados em 24 horas.
O LinkedIn é conhecido como o canal digital para quem deseja fazer negócios.
Ele funciona como uma ferramenta de interação entre empresários, empreendedores e profissionais de todas as áreas.
A plataforma já conta com mais de 200 milhões de usuários distribuídos em 200 países.
Ideal para recrutar profissionais, fazer parcerias, divulgar a marca e realizar endomarketing, dentre outras possibilidades.
E-mail marketing
Por mais que se pense que o e-mail marketing está ultrapassado, ele ainda é uma excelente ferramenta para marcar presença nos canais digitais.
Ele possibilita que a marca se comunique diretamente com o consumidor e o melhor é pode ser utilizado em qualquer etapa do funil.
Site
De acordo com uma pesquisa realizada pela Confederação Nacional de Dirigentes Lojistas e pelo Serviço de Proteção ao Crédito, 97% dos internautas buscam informações online antes de realizarem compras em lojas físicas.
Em relação ao e-commerce em 2020, devido ao isolamento social, as vendas pela internet aumentaram mais 100%.
Por isso, o site é sua vitrine e uma importante forma de marcar presença nos canais digitais.
Blog
O blog tem como objetivo levar a informação para o usuário através de um conteúdo de qualidade gerando mais possibilidade de atrair o visitante e transformá-lo em cliente.
Por meio dele, sua empresa pode aparecer nos primeiros resultados do Google, ganhando autoridade e ajudando a educar o público.
Criação de um calendário de postagens
Muitas empresas pecam na enxurrada de postagens ou na ausência delas em suas páginas.
Após escolher os canais digitais mais relevantes é essencial que você crie um calendário de postagens.
Nele devem ser definidos os dias mais convenientes para as postagens em cada um dos canais escolhidos.
Publicações relevantes
Não esqueça que para criar as publicações deve-se sempre focar em conteúdos que sejam relevantes para o seu público.
Se você tem uma loja de produtos naturais, por exemplo, pode dar dicas exclusivas com receitas ou falar sobre as informações nutricionais dos produtos mais vendidos.
E esse conselho se estende para todos os tipos de publicação.
Você pode criar um post no blog falando sobre os alimentos mais indicados para uma dieta ou uma pequena publicação no Instagram com uma receita.
O que realmente importa é que o conteúdo seja relevante para o seu público e o atinja.
Além disso, é importante prestar atenção na linguagem que você está utilizando. Por mais que você opte por ter um tom mais informal é essencial prestar atenção as normas da língua portuguesa e as seguir corretamente.
Uma boa dica é ter uma pessoa responsável pela redação e outra pela revisão dos conteúdos. É comum ao escrever deixarmos passar alguns erros que para outra pessoa será facilmente perceptível.
Não esqueça também de tentar se conectar e interagir com o seu público. Responda seus comentários e crie publicações para que eles possam marcar os seus amigos.
Se você ainda não se sente confiante para marcar sua presença nos canais digitais, entre em contato com a witu.digital! Somos especialista em marketing e em alavancar resultados através da internet!
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