Dicas práticas para aumentar as vendas são uns dos termos mais pesquisados nos sites de busca atualmente.
Isso porque há alguns anos a tecnologia própria para lojas virtuais vem tomando conta do mercado, e os lojistas, que não querem perder a chance de aumentar suas vendas, estão fazendo essa transição para o mundo online.
Para se ter uma ideia de como esse crescimento é expressivo para o mercado brasileiro, uma pesquisa feita pela Ebit/Nielsen, empresa de mensuração e análise de dados, aponta que o comércio eletrônico no país aumentou cerca de 12% de janeiro a junho de 2019. Sendo que o volume de pedidos aumentou em 20%.
E essa tendência no e-commerce aumentou com a crise do COVID-19. Após o anúncio do primeiro caso da doença no Brasil, pudemos observar um crescimento maior do que a média em relação às pessoas que realizaram sua primeira compra online.
Bem, existe toda uma praticidade ao optar por comprar em e-commerces, e isso tanto para quem compra, quanto para quem vende. Todo o processo se torna mais dinâmico e rápido, o que tem seus pontos positivos e negativos.
O importante é não perder o tempo certo para começar seu e-commerce e lançar sua marca no mercado eletrônico, principalmente nesse momento em que as vendas presenciais estão sofrendo dificuldades.
Para lhe ajudar nesse momento de transição, separamos 5 dicas práticas para aumentar as vendas no mercado eletrônico.
Saiba as principais atitudes que você pode ter para impulsionar o seu e-commerce e aumentar o seu número de vendas e de clientes utilizando uma estratégia. Boa leitura!
Dicas práticas para aumentar as vendas
Você já tomou a principal atitude, que é criar um e-commerce ou melhorar o desempenho do que você já possui. Agora é o momento de saber como melhorar o desempenho para ter mais sucesso.
Nossas dicas práticas para aumentar as vendas com certeza irão lhe ajudar, pois, assim como existem diversas técnicas de vendas que podem ser colocadas em comércios físicos, existem as técnicas para lojas online.
1 – Crie campanhas voltadas para o seu público
Uma das dicas práticas para aumentar as vendas é saber exatamente quem são seus clientes e segmentá-los de acordo com alguns critérios, como idade, ocupação, renda, gênero, localização, hábitos de consumo e por aí vai. Um exemplo prático é criar categorias como:
- clientes que compram com frequência;
- clientes que geram um ticket maior que R$ “X”;
- clientes inativos por mais de 1 ano.
Isso irá ajudar a personalizar as campanhas e atendimento do público de forma mais cuidadosa e humanizada. Dessa forma, as chances de suas campanhas terem um bom retorno aumentam bastante.
2 – Ajuste o preço
Utilizar uma boa estratégia de precificação é muito importante. Você precisa encontrar um preço competitivo para seu produto, pois os consumidores de lojas virtuais são muito sensíveis a esse fator.
Isso porque grande parte deles espera por “preços mais baratos que os das lojas físicas”. Portanto, uma boa ideia é vender por um valor mais barato em seu e-commerce, mas tenha cuidado ao definir sua estratégia de precificação para encontrar o ajuste ideal.
Outra das dicas práticas para aumentar as vendas é estudar os seus concorrentes. Ter preço competitivo é condição obrigatória para aumentar o volume de vendas, afinal, um produto com custo fora do padrão de mercado não vende.
3 – Tenha uma plataforma funcional e intuitiva
Assim como a estética e o design interior de uma loja física têm um impacto importante no cliente e sua visão da marca, o visual do e-commerce também impacta na opinião do consumidor.
Por isso, é fundamental investir em uma plataforma que tenha um design atraente e ofereça uma boa experiência ao usuário. Então, é importante que seja fácil acessar o site, escolher os produtos e realizar o pagamento.
Todo o caminho que o cliente percorre no site deve ser simples e intuitivo, para que as chances de conclusão de compra aumentem.
Aliás, uma das dicas práticas para aumentar as vendas é ter um site responsivo, ou seja, que se adapte à tela de qualquer aparelho usado para o acesso, como celulares e tablets.
Afinal, muitas pessoas fazem compras online em dispositivos móveis, e apenas dessa maneira é possível o cliente navegar e fazer as compras sem perder a qualidade de visualização e operação.
4 – Ofereça produtos e condições diferenciadas
Das dicas práticas para aumentar as vendas do e-commerce, talvez essa seja uma das mais simples de ser implementada. Consiste em criar estratégias de diferenciação e atração de clientes por meio de “mimos”.
Veja alguns exemplos:
- Frete grátis;
- Entrega rápida;
- Brindes exclusivos;
- Cupom de descontos para a próxima compra.
Aqui a intenção é oferecer para os possíveis clientes aquilo que eles dificilmente encontrariam em outra loja. A ideia é sair na frente da concorrência e antecipar às necessidades ou vontades do seu público.
É importante frisar que um dos principais motivos de abandono dos carrinhos nos e-commerces é o valor do frete. Para aumentar suas vendas, você precisa trabalhar com valor de frete competitivo.
Por isso, não se esqueça de verificar formas de melhorar esse valor, principalmente se sua taxa de abandono for superior a 70%.
5 – Tenha soluções de pagamento variadas
Convenhamos, quando chega à etapa de pagamento, o cliente quer ter uma experiência fácil e simples. Não pode haver dificuldade nesse momento, pois existe uma grande possibilidade de desistência da compra. Aqui a chave é se colocar no lugar dele.
Portanto, é essencial que sua loja online aposte em soluções que garantam a segurança dos dados, que proporcionem confiabilidade e comodidade aos clientes.
É importante que seja uma plataforma transparente, e que haja mais de uma forma de pagamento, principalmente cartões de crédito e compra com um clique, ou seja, tudo que possa agilizar e facilitar a conclusão da compra.
Agora é o momento de colocar as dicas práticas para aumentar as vendas em ação!
Se chegou até aqui, agora você tem várias estratégias para implementar no seu e-commerce e ter sucesso em seu negócio online.
Gostou das dicas práticas de como aumentar as vendas no e-commerce? Então não deixe de acompanhar o blog e redes sociais para mais artigos como esse!
Artigo produzido pelo blog parceiro Cake ERP.
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