Criar posts para o LinkedIn faz parte da rotina de muitos especialistas de marketing e empresas, que o utilizam para ampliar sua presença na internet, assim como se beneficiar das qualidades da plataforma.
No entanto, por ser uma rede diferente de outras como Facebook e Instagram, por exemplo, engaja de forma diferente, assim como o teor das publicações é mais direcionado ao campo empresarial e de negócios.
É muito comum ver ofertas de emprego, relatórios de economia e artigos de opinião sobre determinada questão mercadológica, entre outros tipos de conteúdos.
Portanto, por causa de tantas diferenças, é impossível se comportar igual no LinkedIn como se comporta em outras redes sociais. E esse é um erro muito comum de perfis que acabam sentindo a falta de engajamento e seguidores, por exemplo.
Sendo assim, é essencial conhecer mais sobre essa rede, que foi lançada em 2003, para obter os resultados desejados.
Hoje iremos ensinar como engajar com os posts do LinkedIn, entre outras informações importantes. Fique ligado!
Como criar conteúdo para o LinkedIn?
Assim como dissemos acima, primeiro é importante entender o tom de voz das postagens nessa rede social, assim como a intenção em que se tem com cada postagem publicada nela.
Por isso, para criar posts no LinkedIn que sejam de qualidade e realmente tragam resultados, é preciso ter isso em mente.
Opte por escrever em primeira pessoa, e contar acontecimentos que podem acontecer com outras pessoas também no cotidiano em uma empresa, assim como apresentar resoluções de problemas comuns e insights que possam servir para outras pessoas.
Você também pode iniciar discussões positivas, assim como trazer alguma novidade do setor.
O ideal é ser genuíno e optar por publicar criações suas, diferente de outras plataformas que possuem milhões de conteúdos compartilhados.
O LinkedIn é uma rede social diferente, mas não deixa de ser um grande círculo de pessoas, que estão ali por algum motivo, então use isso a seu favor!
Como gerar engajamento em posts no LinkedIn?
Para gerar engajamento com seus posts no LinkedIn, em um primeiro momento, saiba que essa é uma rede como qualquer outra em questão de necessidade de gerenciamento.
Assim como as pessoas gostam de uma certa frequência nas publicações, elas não querem só isso, mas também relatos reais e autorais, que retratam sua vivência no mercado de trabalho, seja gestor ou colaborador.
Além disso, os títulos devem ser claros e objetivos, tendo em média até 50 caracteres, para que não seja comprido e nem muito curto.
Tenha em mente o que você quer obter com o seu texto e quem deseja atingir, portanto, fale com tom de liderança e passe credibilidade!
Além desses conteúdos, crie bastantes conexões com pessoas que trabalham com você ou já trabalharam, assim como colegas do mesmo segmento de atuação, de empresas que você admira, entre outros.
Para gerar engajamento, também é preciso ser ativo nessa rede social, portanto comente, curta e interaja nos posts dos outros também! Inclusive, você pode participar de discussões e dar seu ponto de vista de acordo com suas vivências.
Quais as vantagens de usar o LinkedIn para empresa?
Assim como em outras plataformas é possível ter um perfil empresarial, com o LinkedIn é a mesma coisa, e não é difícil. Em poucos passos você pode marcar sua presença por lá.
O LinkedIn para empresas é uma boa forma de estar presente nesse ambiente, de forma profissional e com ferramentas específicas, diferentes das presentes para usuários comuns.
Uma de suas maiores vantagens é a visibilidade que seu negócio pode ganhar, já que ao compartilhar acontecimentos do cotidiano, assim como feitos da companhia, você ganha conexões, visualizações e, claro, engajamento.
Nessa rede social você também pode fazer postagens patrocinadas extremamente específicas e ideais para atingir seus objetivos. A plataforma é atualizada e possui ferramentas interessantes de segmentação.
E além dessas qualidades, você pode usar o LinkedIn para gerar leads, obter participantes para processos seletivos, e formar verdadeiros parceiros, entre outras possibilidades.
Por que não marcar presença nessa rede social, que já possui mais de 575 milhões de membros ao redor do planeta?
Aproveite para continuar por aqui e continuar a leitura, com o post: como usar o LinkedIn na sua estratégia de Marketing Digital?
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