As cores fazem parte de nossa vida e decisões, seja na hora de escolher roupas, móveis, criar alguma peça gráfica e muito mais, por isso, conhecer as tendências de cores é muito importante.
Sabendo do impacto desses elementos que possuem significados e marcam logotipos, bem como estilos, identidades visuais e diversos outros fatores, a Pantone — uma das maiores organizações de cores no mundo — define todos os anos as tendências.
Em 2021 não seria diferente.
Esse grande nome mundial trouxe duas tendências para esse ano, de forma a influenciar especialistas de todo o mundo e dos mais variados nichos. Inclusive, muitas delas já podem ser vistas em peças de marcas renomadas.
Ficou curioso sobre o assunto? Continue a leitura desse post e se surpreenda com elas.
Como a Pantone define as tendências de cores de cada ano?
Antes de falar quais são as nuances definidas pela marca, é importante entender como a Pantone escolhe quais são as tendências de cores de cada ano.
A empresa que é conhecida pela sua grande capacidade de criar sistemas codificados de organização de colorimetria para empresas do mundo todo, segue importantes conceitos e faz uma longa análise para escolher as que irão representar determinado ano.
Segundo a própria marca, essas cores escolhidas influenciam em diversos setores, desde a criação como desenvolvimento de produtos de moda, beleza, design de indústrias, marketing e muitos outros.
Os especialistas da empresa fazem uma longa varredura de criações cinematográficas, vestuário, coleções de arte, desfiles de moda, design e, até mesmo, destinos mais procurados para viagens.
Não suficiente, as grandes cabeças da Pantone também estudam texturas, materiais e efeitos que podem alterar a percepção da cor.
Quais são as duas cores de 2021 definidas pela Pantone?
Agora que você sabe como as tendências de cores são definidas pela Pantone, acabe com sua curiosidade.
As duas cores de 2021 são:
- cinza PANTONE 17-5104 Ultimate Gray,
- amarelo PANTONE 13-0647 Illuminating.
Ambas se complementam de forma harmônica, de forma a não sobressair e, sim, criarem uma sinergia perfeita.
Curiosidade: os tons de amarelo são comuns nas últimas decisões da empresa, mas é a primeira vez que o cinza ganha esse posto tão importante. Isso tem uma grande relação com a pandemia e esse período de tanta instabilidade que o mundo está passando.
O que elas representam?
O que um amarelo tão vibrante e o cinza significam quando estão juntos?
Os criadores explicam!
Existe um significado muito forte por trás dessa união, que demonstra a resiliência, força e união, ideais para expressar virtudes para passar pela pandemia, já que as cores se destacam como diferentes, ao passo que criam a união perfeita.
De acordo com uma entrevista feita com a vice-presidente do Pantone Color Institute, Laurie Pressman, para o New York Times, nenhuma cor conseguiu expressar perfeitamente esse momento de tanta instabilidade no mundo.
A especialista afirma que esse momento que estamos passando mostrou de uma vez por todas que a união, seja ela como for, é essencial e isso foi crucial para escolher as tendências de cores.
Outro grande nome da Pantone, Leatrice Eiseman, diretora-executiva do Pantone Color Institute, afirma que a combinação pode ser entendida como forte igual uma grande rocha, ao passo que otimista e animadora.
A diretora continua dizendo que todos precisam se sentir encorajados e elevados, já que isso é essencial para a humanidade.
Gostou de conhecer as duas cores que estão ditando muitas coisas neste ano? Aproveite para continuar por dentro de novidades do mundo do marketing e entender o que é shadowban!
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