Ao falar em datas sazonais nas redes sociais, logo pensa-se no Dia dos Namorados, Dia das Mães, Dia dos Pais e muitas outras, que podem ser usadas para obter resultados.
No entanto, as estratégias não se resumem apenas a estas, assim como nem todas as datas sazonais, mesmo que as mais famosas possam fazer sentido para a sua empresa, por exemplo.
Inclusive, dependendo da área de atuação, é preciso adequar o calendário editorial para se obter resultados com os seguidores e público-alvo.
Um grande exemplo disso são as redes sociais de médicos, que geralmente comemoram o Dia do Médico, o Dia do Doador de Sangue e o Dia da Enfermagem.
Já se pensarmos em um perfil de brinquedos infantis, não faria sentido divulgar esses dias, e sim o Dia das Crianças.
Sabendo da importância comercial das datas sazonais nas redes sociais, fizemos esse artigo para você aprender a usar as melhores datas a seu favor, levando em conta as características da sua empresa e seu público-alvo. Continue a leitura.
Vale a pena trabalhar as datas sazonais nas redes sociais?
Apesar de que, para muitas empresas, principalmente de comércio eletrônico, é proveitoso utilizar as principais datas sazonais para vender mais e preparar kits, promoções e descontos, para nem todas as organizações isso faz sentido, num primeiro momento.
Por isso, ao falar sobre valer a pena investir em datas sazonais nas redes sociais, não existe uma resposta concreta, pois depende muito do nicho da organização e da sua estratégia.
Se, por exemplo, a sua empresa de cosméticos tiver planejamento e estoque para vender mais no natal, pode investir em ações de divulgação e comemoração dessa data.
Já no caso de uma organização que vende brinquedos, fazer uma ação para o Dia das Crianças faz mais sentido, além de ser rentável.
É preciso levar em conta o quanto de investimento deve ser feito na data sazonal e o que esperar de retorno.
Além desses fatores, existem também os benefícios desse tipo de ação, se forem feitas com planejamento e bom senso, por exemplo, se conectar melhor com os clientes, melhorar engajamento, fortalecer o branding e aumentar as vendas.
Como escolher as datas sazonais?
Agora que você entendeu mais sobre a importância e uso das datas sazonais nas redes sociais, saiba como escolher as melhores para usar a seu favor.
Como mencionamos, não existem datas específicas para todos os clientes, mas tem formas de como escolher as melhores para atender às expectativas da sua empresa e clientes.
Conheça o seu público
Essa dica não serve apenas para escolher e usar as datas sazonais nas redes sociais, mas também para outras estratégias, como ofertas, conteúdo e ações de marketing.
Conhecer bem seu público, criar uma buyer persona e depois usar esses dados ao seu favor poderá auxiliar a entender quais são as datas que fazem mais sentido para eles e por que.
Veja as datas que fazem sentido
As datas sazonais não são apenas feriados nacionais ou dias que quase todas as pessoas conhecem e celebram, você pode levar em conta datas de comemorações referentes a determinadas profissões, artes e estilo de vida.
Exemplos disso que são bem nichadas é o Dia do Fotógrafo, Dia Mundial do Veganismo, Dia da Babá, entre outras.
Você pode acessar calendários online que mostram todas as datas sazonais e usá-las para fazer postagens, campanhas, stories e até mesmo vídeos com alguém da sua empresa.
Planeje estratégias de marketing
Depois de estudar seu público e levar em conta as datas sazonais nas redes sociais a serem usadas, é legal também agregar o uso delas a estratégias de marketing.
Inclusive, é importante entender que marketing não é apenas vendas ou conversão. Esse setor também envolve trazer credibilidade, proximidade, engajamento e satisfação dos clientes e público-alvo.
Para que os esforços valham a pena usando as datas comemorativas, faça perguntas tanto a si mesmo como para a equipe, por exemplo: qual o objetivo, quais mídias que serão usadas, quantos posts serão feitos e quais os benefícios oferecidos pelas ações.
Com essas respostas em mãos será possível traçar boas estratégias e usar as datas corretamente.
Alguns exemplos de datas sazonais que podem ser utilizadas para engajamento
Veja a seguir alguns exemplos que podem ser usados, de acordo com o perfil da sua empresa, com o intuito de engajamento, e não necessariamente para obter lucros.
Início de alguma estação: ideal para promover tendências dessa época. Empresas de saúde podem abordar campanha de vacinação e cuidados com a saúde.
Dia de algum profissional: oportunidade para homenagear o público-alvo ou algum colaborador da empresa (leve em conta outras datas como o Dia do Médico Veterinário, Dia do Enfermeiro, Dia do Síndico etc.).
Novembro Azul: campanha com intuito educacional, muito usada por clínicas e hospitais.
Páscoa: uma das mais importantes para empresas de alimentos, presentes e chocolate falarem sobre o significado da data.
Volta às aulas: ideal para lojas de material escolar, escolas e demais instituições de ensino abordarem campanhas que envolvem educação.
Não se esqueça da Black Friday e do Natal. Temos dois conteúdos muito legais que podem ajudar nesse sentido:
Black Friday: como se preparar?
Vendas no Natal: a maior sazonalidade do ano
Quais são as principais datas sazonais comerciais?
Atente a essas datas sazonais que podem ser usadas por diferentes tipos de empresas para vender mais, por meio das redes sociais.
30 de janeiro – Dia da Saudade: pode ser usada para oferecer promoções com tom emocional.
Início de fevereiro – Carnaval: interessante para vender itens de festa e fantasias.
8 de março – Dia Internacional da Mulher: data ideal para celebrar a luta das mulheres e optar por mensagens motivacionais e de cunho social.
15 de março – Dia do Consumidor: perfeito para criar promoções, kits e descontos para os clientes.
23 de abril – Dia Mundial do Livro: ótimo para incentivar a leitura e vender itens relacionados.
1º de maio- Dia do Trabalho: apesar de não ser uma data muito usada para vender, pode ser aproveitada para homenagear os trabalhadores.
1° domingo de maio – Dia das Mães: ideal para oferecer dicas de presentes para as mães e movimenta mais de R$ 130 milhões por ano.
25 de maio – Dia do Orgulho Nerd: lojas de games, camisetas de personagens e itens de coleção podem usar a data para oferecer descontos.
12 de junho – Dia dos Namorados: interessante para comércios de quase todos os tipos.
13 de julho – Dia do Rock: instrumentos musicais, roupas temáticas e eventos (quando fora da pandemia).
1º domingo de agosto – Dia dos Pais: ótimo para ofertas e kits para dar de presente.
04 de outubro – Dia Mundial dos Animais: adequado para impulsionar vendas de pet shops e locais que prestam serviços para pets.
Final de novembro – Black Friday: promoções a rodo para vender mais e obter resultados. Inclusive, só em 2020 movimentou mais de U$ 9 bilhões de dólares nos EUA.
Agora que você sabe quais são as datas sazonais nas redes sociais e como usá-las a seu favor, aproveite para começar o planejamento para as próximas desse ano.
Além disso, aproveite e continue a leitura para saber como gerar leads com as redes sociais.
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