O celular tem sido um dos equipamentos mais utilizados pelos usuários para navegar na internet. Diante dessa realidade, toda empresa precisa ter um site responsivo.
Isso quer dizer que a aparência e o conteúdo do site da sua empresa precisa estar adequado para todo tipo de equipamento que o acesse, em especial, para os celulares.
É importante lembrar que as telas possuem dimensões diferenciadas e, por isso, os conteúdos precisam se adequar ao tamanho de cada uma, inclusive, essa é a ideia por trás do termo “responsividade”.
Para cada tipo de equipamento, um layout específico que faça sentido e agrade o usuário, e que o faça navegar e acessar as informações contidas no seu site sem precisar “se bater”.
Ficou interessado no assunto? Nesse artigo vamos apresentar a necessidade de sua empresa ter um site responsivo e como isso pode colaborar nos resultados. Continue lendo e confira!
O que é um site responsivo?
Site responsivo é aquele que se adapta ao formato da tela do equipamento que o está acessando.
Em função da dimensão diferente entre essas telas, os sites precisam ser construídos de forma que as mesmas informações sejam disponibilizadas para o usuário, independentemente do equipamento utilizado.
Portanto, o site responsivo é aquele que se adapta ao equipamento e que apresenta em uma ordem de importância os assuntos e páginas que o usuário pretende acessar.
O layout precisa ser bonito, agradável de ser navegado e profissional, no caso de empresas.
É importante lembrar que isso não é algo a mais para o usuário, mas quase que uma obrigação do seu negócio.
Por que ter um site responsivo?
Cada vez mais, brasileiros acessam a internet e navegam pelas páginas que apresentam assuntos do seu interesse.
Segundo o relatório anual da We Are Social e da Hootsuite, o Brasil terminou o ano de 2018 com números surpreendentes quando o assunto é internet.
Listamos alguns indicadores interessantes relativos ao Brasil:
- são quase 150 milhões de pessoas com acesso à internet,
- esse número corresponde a 70% da população brasileira, enquanto a média mundial é de 57%,
- 85% dos usuários com acesso à internet navegam todos os dias,
- 66% dos brasileiros utilizam dispositivos móveis para a navegação.
Há pouco tempo, os sites eram desenvolvidos para utilização em computadores, no entanto, eles precisam ser adequados para os celulares, uma vez que, dos 150 milhões de brasileiros que acessam a internet, 66% o fazem através de dispositivos móveis.
Diante desses números, fica fácil entender por quais motivos que o site da sua empresa precisa ser responsivo.
Existem ainda outras razões que colaboram com essa decisão:
Melhorar a experiência do usuário
O usuário de celular não navega em sites que estejam desalinhados ou que não estejam preparados para ele, pois, sua experiência não será positiva.
A partir de um site desorganizado em sua tela, ele parte para outra opção.
Portanto, o site responsivo aumenta a experiência dele e gera mais visibilidade para sua marca.
Aumentar as vendas
Tomando como premissa o comentário anterior, a partir do momento em que o usuário não abandona o seu site e acha aquilo que deseja, as chances de vendas aumentam substancialmente.
Aprimorar o SEO
O Google pontua positivamente os sites responsivos, dando mais visilibidade e destaque para eles.
Isso quer dizer que, se seu site for pensado para o usuário do mobile, há mais chances dele ficar melhor posicionados nas buscas realizadas de maneira orgânica.
Ter mais compartilhamentos em mídias sociais
As páginas e conteúdos do site responsivo possuem muito mais chances de serem compartilhadas nas mídias sociais do que aqueles que são desenvolvidos apenas para micros e notebooks.
Isso porque ninguém compartilha algo que não seja esteticamente bonito ou que tenha um conteúdo desalinhado.
Portanto, atender todos os equipamentos, nesse sentido, aumenta também a presença da sua empresa nas mídias sociais através de compartilhamentos de usuários.
Algo importante: não se esqueça de contar com profissionais especializados ou uma empresa especialista para essa mudança na sua empresa!
Agora que você já sabe mais sobre site responsivo, faça sua inscrição em nosso blog e fique por dentro das novidades do mundo digital!
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