Na era digital não tem como negar a importância de um site para empresa, aliás, ele passou a ser uma necessidade absoluta, independente do tamanho e segmento de atuação.
Ele é a vitrine da marca na web e a porta principal para o consumidor conhecer a empresa.
Pode ser ainda uma eficaz ferramenta de comunicação entre marca e consumidor, além de um potente instrumento para otimizar vendas.
Continue lendo nosso post e saiba porque sua empresa precisa ter um site e a importância dele para os seus negócios.
Por que minha empresa precisa ter um site?
Nada melhor que números para mostrar a importância de um site para sua empresa!
O relatório Digital in 2020, realizado pelo We Are Social e Hootsuite, publicado recentemente pelo Pag Brasil informa que:
- mais de 150 milhões de brasileiros estão conectados na internet,
- 90% deles visitaram um e-commerce no período de um mês,
- 70% compraram online um produto no espaço de trinta dias.
Caso a sua empresa não tenha uma página, ela acabou não sendo visitada e perdendo oportunidades de vendas.
A importância de um site vai ainda mais além:
Aumentar a visualização da marca
A importância de um site para empresa começa no fato de quando ele é considerado a vitrine online da marca, ou seja, ele vai aparecer nos serviços de buscas referente as pesquisas realizadas pelos usuários.
Como não existem fronteiras no ambiente digital, sua empresa poderá ser vista em todos os cantos do mundo em qualquer horário e sua atuação se torna irrestrita.
Principal fonte de informações
O site é a carteira de identidade da empresa na web.
É nele que o usuário vai encontrar as principais informações sobre:
- a empresa,
- produtos e serviços disponíveis,
- formas de contatos para iniciar um relacionamento.
Canal de comunicação
Destaca-se na importância de um site para empresa o fato dele ser um importantíssimo canal de comunicação, possibilitando o uso de técnicas e ferramentas tanto para informar sobre as novidades como para comunicar-se com o usuário durante o acesso.
Isso pode acontecer por meio de chat, envio de e-mails e até mesmo preenchimento de formulários que possibilitam sua empresa ter informações sobre os clientes.
Centralização de informações
O site pode ser utilizado como uma central de informações para tirar dúvidas dos clientes.
A maioria das empresas tem uma lista dos questionamentos mais frequentes dos consumidores em relação aos produtos.
Seu site pode ter uma página exclusiva que sirva de ponto de apoio para que todos que precisarem consigam de forma rápida, clara e orientativa tirarem suas dúvidas.
O efeito disso é uma boa experiência ao usuário e a conquista da confiança por parte dele em relação a sua marca.
Não depender apenas das mídias sociais
As mídias sociais têm um papel importante no ato de gerar relacionamento com os clientes, no entanto, cada uma delas tem a sua política de privacidade e apresenta funcionalidades específicas que devem ser seguidas no uso e publicação de conteúdos.
Com o site é diferente! Ao construí-lo você projeta de acordo com o perfil e as necessidades da empresa e seus consumidores e pode mudar sempre que julgar necessário.
Esse ponto é de grande valia para mostrar a importância de um site para empresa. É você quem constrói do seu jeito um espaço online exclusivo para o seu negócio.
Possibilidade de mensurar os resultados
É possível medir e obter o desempenho do seu site por meio de uma ferramenta gratuita, o Google Analytics.
A ferramenta possibilita métricas em tempo real sobre o tráfego da sua página.
Com essas informações fica mais fácil compreender o comportamento do cliente no site, como, por exemplo, as páginas que ele permanece mais ou menos tempo e quando proceder com ajustes necessários ou investir em estratégias que promovam boas experiências ao usuário.
Como desenvolver um site de qualidade?
Para criar um site de sucesso ele precisa ser bem planejado.
A importância do site para empresa vai ser expressa a partir de uma página amigável e que promova uma experiência agradável ao consumidor.
Para isso é preciso:
Que o site seja responsivo
De acordo com matéria divulgada na Revista Época Negócios existem, no Brasil, 230 milhões de smartphones, ou seja, tem mais celulares ativos no país que habitantes, uma vez que nossa população é estimada em 209 milhões de pessoas.
Por outro lado, o E-commerce Brasil informa que 85% dos brasileiros com smartphones compram online.
Os números reforçam a necessidade de planejamento do site da sua empresa. Ele precisa ser criado para que seja acessado dos mais variados dispositivos digitais.
Por isso, deve ser responsivo para se adaptar ao tamanho da tela do equipamento em que for acessado.
Tenha bom design
O design da página será a identidade visual da empresa na web.
Ele é de fundamental importância para atrair o usuário e valorizar os conteúdos publicados.
Um site atrativo com um bom design é aquele que apresenta um visual clean, sendo intuitivo e dinâmico.
Tenha informações sucintas
O site tem o papel de fornecer informações essenciais sobre a empresa para o usuário.
Por isso, não sobrecarregue sua página com informações desnecessárias.
Publique dados úteis e atualizados como as formas de contato e o endereço da empresa.
Ainda pode incluir uma breve apresentação da instituição.
No entanto, não deixe de nutrir seu cliente com conteúdos relevantes periodicamente. Isso pode ser realizado dentro do próprio site ou por meio de um blog.
Seja rápido
O consumidor digital é impaciente, por isso, seu site precisa ser ágil, caso contrário o visitante desiste do acesso.
De acordo com dados divulgados na página de Neil Patel, 40% dos visitantes abandonam a página se ela levar mais de 3 segundos para carregar.
Outro ponto interessante é que o Google considera a velocidade do site como fator de ranqueamento no momento de organizar os resultados das pesquisas online.
Em resumo: a importância de um site para empresa
O site é uma excelente oportunidade de otimizar negócios para empresas de todos os segmentos e portes.
No mundo dos negócios não possuir uma página na internet significa estar ultrapassado e perdendo credibilidade perante os consumidores.
Além de estar por fora da principal porta de entrada dos negócios na era digital.
Agora que você percebeu a importância de um site para empresa que tal entrar em contato com a witu.digital e desenvolver uma página na internet para otimizar seus resultados?
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