Sua empresa pode estar no coração do seu cliente e para isso, basta se tornar uma love brand.
Quantas vezes você defendeu um produto para um grupo de amigos ou parentes?
Provavelmente, você tem a sua marca de chocolate predileta, usa o banco do coração ou não troca o celular por outro fabricante.
O mesmo sentimento de fidelidade que determinada marca despertou em você pode ser provocado no seu cliente em relação a sua marca.
Quer saber como fazer isso? Leia nosso post e confira.
O que é uma love brand?
Em outubro de 2019 a página do Consumidor Moderno trouxe uma pesquisa realizada pelo Centro de Inteligência Padrão em parceria com a ECGlobal em que mostrava as 10 marcas mais amadas do Brasil.
No estudo, foram ouvidas mais de 1.700 pessoas, com idades entre 18 a 54 anos. De acordo com elas e no segmento chocolate, a Nestlé foi uma das mais mencionadas como uma marca que está no coração de praticamente todos os participantes.
A Havaianas também é uma marca bem-amada pelo público dentro do segmento de calçados, bem como Carrefour, Netflix, Coca-Cola, Nike, Honda, cada uma dentro da sua área de atuação.
Esses exemplos servem para explicar que love brands é um conceito que envolve a ideia da marca conseguir ir além de uma relação meramente de consumo.
Ao criar um love brands poderoso, a marca consegue criar laços reais com o cliente e passa a fazer parte da vida deles, que acabam se tornando fã dela.
Isso gera fidelidade e o consumidor passa a defender a marca e aceitar até pagar um valor mais alto para desfrutar das boas experiências que ela promove.
Como sua empresa pode se tornar uma love brand?
Uma love brand vai muito além de uma empresa, um produto ou um serviço. Ela representa e acrescenta valores com os quais o consumidor se identifica.
E é importante lembrar que os consumidores hoje estão totalmente conectados, por isso, é preciso mudar a forma de como se gera esse sentimento.
Isso é possível com algumas ações de marketing digital.
Para conquistar o coração de seus consumidores, algumas dicas são:
Ofereça uma ótima experiência para o cliente

O ideal é que a marca consiga promover uma experiência inigualável na relação com o público.
Por isso, além do produto ou serviço de qualidade, trabalhe para promover a satisfação no consumidor.
Por que a Coca-Cola é o refrigerante mais amado do mundo? A marca consegue promover uma interatividade entre marca e consumidor!
No mundo inteiro, ela associa a decisão de tomar uma Coca com um momento prazeroso e as pessoas incorporaram isso ao seu estilo de vida.
Tenha um atendimento humanizado
O atendimento faz a diferença e, apesar do consumidor viver no ambiente online, ele gosta de ser tratado de forma personalizada e humanizada.
Um exemplo disso é o Nubank com o seu jeito rápido, prático, cordial e eficiente de lidar com seus clientes.
De acordo com um estudo realizado pela empresa de pesquisa e consultoria CVA Solutions, o Nubank é o banco mais recomendado do Brasil, 83,5% dos clientes recomendariam o serviço a parentes e amigos.
Para quem deseja ser uma love brands é importante lembrar que esse diferencial não deve estar presente somente na conquista do cliente, mas, principalmente no pós-venda.
Mantenha o relacionamento!
Conforme já falamos, as empresas amadas não se preocupam em vender os seus produtos e serviços e sim se mostram interessadas em transmitir valores para os consumidores de forma geral.
Essa é uma forma de manter o relacionamento, quer seja com um cliente que já comprou ou quem apenas segue a marca.
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As redes sociais são excelentes canais para tornar a comunicação mais ativa e interativa promovendo experiências super satisfatórias.
O ato de educar o consumidor também é uma forma da marca ser amada por ele.
Por isso, invista em materiais educacionais para enviar ao seu cliente.
Agora que você sabe o que é love brands e a importância dos seus clientes virarem fãs da sua empresa, que tal seguir a witu.digital no Instagram para mais dicas de marketing?
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