Conhecer as tendências sobre uso de vídeo é descobrir o que o público está preferindo e o que vem fazendo muito sucesso nas redes sociais e internet.
O mundo digital é dinâmico e as mudanças são muitas, por isso, é fundamental estar sempre atento às novidades e ao que agrada o seu público.
Para conquistar leads e aumentar a taxa de conversão, é necessário investir e produzir conteúdos que chamem a atenção para que milhares de pessoas curtam e compartilhem.
Para isso, preparamos para você 4 tendências sobre uso de vídeo que sua empresa precisa utilizar para atrair mais tráfego para o seu site e páginas.
Continue lendo nosso post e saiba mais sobre esse interessante e importante assunto!
Principais tendências sobre uso de vídeo
Seu negócio adota nos projetos de marketing digital a utilização de vídeos?
Se ainda não faz isso, é importante rever esse posicionamento, pois essa ferramenta cada vez mais vem ganhando espaço e a preferência de muita gente.
Existem detalhes que precisam ser avaliados e verificados quando da produção de vídeos, e para isso preparamos este post, que certamente irá lhe ajudar em suas definições.
Confira as 4 tendências sobre uso de vídeo mais valorizadas no mercado atualmente:
Vídeos curtos
Com a chegada do Tik Tok, uma grande mudança pode ser acompanhada no mercado, uma vez que os vídeos curtos ganharam muito engajamento do público.
Esse aplicativo de mídia ganhou espaço e dita novas tendências sobre uso de vídeo no planeta. Diante dessa realidade, o Instagram não perdeu tempo e lançou o Reels, que também se transformou em um sucesso mundial.
Esses vídeos costumam ser vistos quando os usuários estão em trânsito, na academia e nas mais diversas situações em que tenham tempo para isso e o conteúdo possa ser consumido em um curto espaço de tempo.
Facebook Video Ads
O Facebook Video Ads é uma plataforma incrível para ser explorada e que ganha cada vez mais adeptos.
A entrega desses conteúdos para os mais diversos segmentos e as possibilidades existentes nessa rede social a transformam em uma das melhores opções de investimento para que sua empresa apareça e conquiste o seu público.
Vídeos 360º
Os vídeos 360º, segundo o blog SEMrush, são os preferidos dos usuários, uma vez que possibilitam a escolha do ângulo que se deseja apreciar as imagens.
Conhecidos também como imersivos ou esféricos, permitem que o usuário “navegue” nas imagens, interagindo e escolhendo para onde deseja focar.
A produção desse trabalho exige:
- câmera omnidirecional,
- software de edição específico,
- player com suporte ao formato 360º.
Vídeos sem som
Os vídeos sem som que apresentam legendas colaboram para o acesso dos deficientes auditivos às publicações.
Além disso, muitas pessoas os assistem sem áudio nos dispositivos móveis, portanto, são excelentes opções para serem produzidos, desde que os devidos cuidados sejam tomados para tornarem-se compreensíveis.
Nesse caso, é importante trabalhar muito bem as imagens e abusar de infográficos, apoiando as informações que deseja-se apresentar.
Se sua empresa ainda não produz ou deseja se aproximar do público aficionado por conteúdos audiovisuais, observe as tendências do mercado e não deixe de aproveitar essa oportunidade para apresentar seus produtos e serviços.
Agora que você já conhece as tendências sobre uso de vídeo, continue conosco e leia nosso post que apresenta o planejador de alcance de vídeo: como funciona!
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