Não é exagero dizer que todos aqueles que nasceram no século XX sentem o quanto os impactos da transformação digital modificaram a forma de viver e se relacionar no mundo.
Se voltarmos apenas 10 anos, percebemos grandes diferenças no mundo, onde muito do que hoje está disponível, possivelmente eram produtos e serviços que estavam em testes nos laboratórios ou eram destinados apenas às famílias com enorme poder aquisitivo.
Em 2010 convivemos com produtos que simplesmente saíram do mercado e já não fazem mais parte de nossas vidas porque as suas tecnologias ficaram obsoletas em tão pouco tempo.
Não acredita? Vamos dar só alguns exemplos:
- reprodutores de áudio e vídeo MP3 e MP4,
- aparelhos de DVD’s,
- mapas impressos,
- despertadores,
- álbuns de fotografias,
- livros de receitas,
- telefone fixo.
Todos os equipamentos citados foram substituídos por softwares que disponibilizam informações, músicas, vídeos e comunicação em qualquer equipamento que você pode, inclusive, carregar consigo, como é o caso do celular.
É chocante, né?! Convidamos você a bater um papo com a gente sobre os impactos da transformação digital e como isso modifica a forma de vida das pessoas e das empresas. Vamos juntos?
Quais são os impactos da transformação digital na sociedade?
Os impactos da transformação digital fazem com que as pessoas sejam cada vez mais exigentes e imediatistas.
As informações a respeito de produtos e serviços precisam estar disponíveis de forma clara e objetiva, permitindo o acesso a qualquer momento e pelos mais variados dispositivos.
Além de conteúdos de qualidade, é necessário que os mais diversos canais estejam disponíveis para que dúvidas possam ser resolvidas e, se for o caso do varejo, o pedido possa ser feito imediatamente sem necessidade de intervenção humana.
Esse exemplo é suficiente para nos mostrar como a digitalização dos processos modificou a maneira de lidarmos com o mercado.
Hoje é possível fazer compras com apenas alguns cliques por um smartphone em qualquer lugar do mundo.
Um estudo da gigante chinesa Huawei, fabricante de equipamentos para redes e telecomunicações, apresenta as tendências tecnológica para 2025, onde farão parte das nossas vidas a convivência com robôs e a presença de carros autônomos em nossas ruas.
No entanto, para chegarmos lá, temos que conhecer as tecnologias que já existem hoje:
5 tendências da transformação digital
Por trás de toda essa tecnologia, existem alguns conceitos que prometem revolucionar o mercado ainda mais.
Hoje, elas ainda estão longe da realidade da maioria das empresas do nosso país, mas tendem a se popularizar, como aconteceu com o uso da internet e de smartphones.
Cinco delas são:
Big Data e data-driven marketing
O Big Data é a captura e organização de dados de modo que possibilite uma empresa saber o quê, quando e como oferecer produtos e serviços a seus clientes, leads e visitantes.
Além da oferta de produtos, essa tecnologia também é fundamental para a verificação da qualidade nas linhas de produção, análise individual de equipamentos no chão de fábrica, movimentação de lojas e shoppings, e toda situação em que seja possível capturar dados e transformá-los em informação.
O data-driven marketing, nesse sentido, é o uso desses dados para gerar mais demanda para as empresas baseado em números reais, atualizados e facilmente verificados.
IoT
A IoT, ou internet das coisas, é uma tecnologia que possibilita a conexão dos mais variados objetos à rede mundial.
Com isso, é possível gerar ações automatizadas a partir de determinadas situações, antecipando movimentos e processos sem a intervenção humana.
Imagine, por exemplo, a sua geladeira identificar que o leite está acabando e fazer o pedido para o mercado sem que você precise se preocupar com isso.
Realidade Aumentada
A realidade aumentada é uma excelente opção para as lojas virtuais, possibilitando que os clientes possam avaliar em escala real os objetos que pretendem adquirir.
Nessa solução são utilizadas câmeras e, algumas vezes, óculos específicos que permitem que o usuário sinta-se parte do ambiente que está avaliando a partir do seu smartphone ou computador.
IA e Machine Learning
A inteligência artificial e o machine learning permitem que computadores e robôs compreendam a rotina das pessoas ou ambientes, aprendam padrões e tomem decisões com autonomia a respeito.
Muitos usuários não sabem que estão trocando informações nos chats e se comunicando com equipamentos, que vão se aperfeiçoando na medida que aprendem e se relacionam com as pessoas.
Business Intelligence
Por último, temos o business intelligence, uma tecnologia que, por meio de dados coletados, aponta o que está dando certo ou não nas estratégias de negócios.
É uma importante ferramenta que apoia a decisão dos executivos, apresentando detalhes que seriam impossíveis de serem analisados sem a ajuda da tecnologia.
A verdade é que a transformação digital faz parte do dia a dia de muitas pessoas, mesmo que elas não saibam disso.
Por meio dessas tecnologias, as empresas acabam conhecendo comportamentos e tomam decisões assertivas.
Agora que você conhece os impactos da transformação digital, leia também nosso post que mostra quais são as novas tendências de consumo para o pós-pandemia!
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