Do que adianta os melhores produtos, os melhores serviços, o mais simpático atendimento e a melhor estrutura de pós-venda, se as pessoas não sabem que isso tudo existe?
O marketing é a área responsável pela divulgação da empresa, seus produtos e serviços junto ao mercado e sem ele fica muito mais custoso alavancar seu negócio, suas vendas e seu faturamento.
Um dos maiores empreendedores do mundo, Henry Ford, proprietário da poderosa Ford, confirmou com uma frase de impacto: “Se eu tivesse um único dólar investiria em propaganda.”.
Mas, será que esse impacto do marketing é viável também para pequenos e médias negócios? O marketing na internet, afinal, é um custo ou investimento? É o que vamos mostrar nesse artigo, continue lendo!
Os tempos mudaram
Henry Ford viveu em época na qual a internet ainda não existia e, mesmo assim, apontava a propaganda como um elemento fundamental do negócio.
Na época, o conceito de marketing era bastante diferente dos dias atuais, mas, no fundo, os objetivos eram iguais: vender mais.
Independentemente do conceito diferente, o que sempre se soube é que sem uma forma efetiva de fazer chegar informações ao público certo, não há como vender em grandes quantidades e em diversos lugares com sucesso.
Isso continua sendo uma grande verdade e o marketing digital remodelou completamente o jeito de fazer chegar ao mercado essas informações.
A internet mudou muito o comportamento dos consumidores e aumentou exponencialmente as possibilidades da sua empresa chegar ao público-alvo em todos os cantos do mundo por meio do marketing digital.
O marketing digital
O marketing na internet é um conjunto de atividades que permitem que seu negócio possa ser conhecido no mercado e que oportunidades e relacionamentos se desenvolvam para o fortalecimento de sua marca.
A grande vantagem do marketing digital, com relação ao marketing tradicional, é que por meio de canais específicos, as informações de seus produtos e serviços chegam rapidamente e com qualidade ao público alvo.
Isso significa que o marketing digital permite uma segmentação de público que com as mídias tradicionais não era possível, por isso, a necessidade do investimento.
Afinal, custo ou investimento?
No sentido amplo da palavra, custo significa um valor a ser pago para a produção de um bem ou a realização de um serviço. É como se você estivesse comprando algo.
Por outro lado, os investimentos são os desembolsos realizados e que trazem retorno ou maior lucratividade à operação, deduz-se, então, que o marketing na internet não é custo e, sim, um investimento fundamental.
Por que investir nele?
Muitas empresas, quando falta dinheiro, optam por cortar o marketing e isso é um grande erro.
É por meio do marketing que se pode aumentar a clientela, desenvolver e incentivar o consumo de produtos que trazem maior margem de lucro e criar a necessidade junto ao público alvo do segmento em se está inserido.
O marketing na internet é ainda mais poderoso, pois, com ele é possível segmentar as ações, diminuindo os valores de investimentos e sendo mais assertivo nos resultados.
É através do marketing que o negócio passa a ser conhecido, e os canais digitais permitem a fidelização da clientela a partir de ações estruturadas e bem elaboradas.
A Ford, mesmo com sua marca extremamente consolidada, continua a investir em propaganda, só que nos tempos atuais através de canais na internet que permitem que o cliente possa praticamente montar o seu automóvel com acessórios a sua disposição.
Os conceitos mudaram, a própria Ford admite a terceirização de suas fábricas, mas não perde o controle do que possui de mais importante: sua marca.
Além disso, não poupa recursos para investir no marketing na internet, pois, sabe que é através da divulgação dos seus produtos e serviços que manterá a empresa viva no século XXI.
Agora que você já sabe da importância desse incrível canal, que tal conhecer mais a fundo o marketing digital para micro e pequenas empresas?
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