Google Ads para e-commerce, assim como para outros tipos de empresas, é uma boa escolha, tanto pela alta qualidade da ferramenta como pela sua capacidade de mensuração.
Não é à toa que o Ads representa mais de 70% da receita anual do Google, já que é uma forma de publicidade com mecanismo inteligente e sem limite ou mínimo de custos.
Além disso, qualquer negócio pode usufruir desse serviço e conseguir aumentar o número de cliques, vendas, leads e visibilidade.
Entenda a seguir mais sobre a ferramenta de publicidade do Google e como obter bons números usando-a em seu e-commerce. Continue a leitura.
Por que utilizar o Google Ads para e-commerce?
Antes mesmo de saber como investir em anúncios de links patrocinados na plataforma, é importante dizer por que investir no Google Ads para e-commerce é repleto de benefícios e vantagens que outros métodos de publicidade não apresentam.
Em primeiro lugar, convém citar um fato relativamente novo: a pandemia. Ela forçou a população mundial a ficar muito mais tempo em casa, fazendo com que os e-commerces crescessem muito mais.
Inclusive, só em 2020, esse setor cresceu 73,88% no Brasil, aumentando sensivelmente a concorrência.
O Ads pode auxiliar nisso, fazendo com que a sua loja fique em primeiro lugar nas pesquisas feitas pelo maior buscador do planeta, mesmo com centenas de outras lojas do mesmo setor concorrendo espaço e vendas.
Além disso, é altamente eficaz na questão de segmentar o público e apresentar os resultados, pois opera a partir de buscas com palavras-chave atreladas ao seu comércio eletrônico e dados de cookies.
Quais campanhas criar no Google Ads para e-commerce?
Agora que você sabe por que o Google Ads para e-commerce é um sucesso, entenda como aproveitar essa ferramenta de publicidade da melhor forma, já que ela possui diversas possibilidades e modelos de anúncios.
Provavelmente você já foi impactado por um anúncio desse modelo. Remarketing diz respeito àqueles anúncios que aparecem em outros sites na lateral e acima logo após você ter entrado em um e-commerce parceiro.
Essa forma de anunciar apresenta bons resultados, pois dados indicam que as pessoas tendem a comprar depois de terem sido impactadas de três a quatro vezes por anúncios, e o remarketing é ótimo nisso.
Rede de pesquisa
Rede de pesquisa é provavelmente o modo de anunciar no Google Ads para e-commerce mais conhecido, já que esse é o tipo dos links patrocinados.
Ao fazer uma busca com as palavras-chave relacionadas à sua empresa, um link de sua loja com uma chamada curtinha e atrativa aparecerá nos primeiros resultados das pesquisas.
Um fato interessante é que o Google cobra só após um clique realizado, de modo que você paga apenas por resultados!
Essa plataforma relativamente nova é um grande parceiro, pois serve como uma vitrine virtual para empresas de todos os setores.
De forma a mostrar seu produto, o preço e o link da sua loja antes mesmo dos resultados de pesquisa em texto, ele permite que as pessoas comprem muito mais rápida e facilmente.
Rede de display
Rede de display é uma forma de remarketing mais específica. Por meio de determinados algoritmos, ela tende a fazer remarketing para sites que tenham conexão com os produtos.
Se, por exemplo, você entrou em um blog sobre cães para saber informações sobre a melhor caminha para seu cachorro, deverão aparecer anúncios desse produto na tela, de modo a aumentar consideravelmente as chances de cliques e vendas.
Incrível como o Google Ads para e-commerce pode ser útil para sua estratégia digital, não é mesmo? No entanto, para obter sucesso, é necessário conhecimento e planejamento.
Aproveite e entre em contato com um de nossos especialistas em Ads para criar a melhor campanha para sua loja online!
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